Responsible tourism: Case studies

How you can promote sustainable and responsible tourism

In Scotland, almost three quarter of residents agree that climate change is an immediate and urgent problem. So, there’s a real opportunity for businesses to shout about their eco experiences and cater for a market that recognises the need for action.

We’re asking the industry to prioritise responsible and sustainable growth. Help Scotland become a world-class low carbon destination - the best one for responsible tourism.

• Read more about responsible tourism
• Take a look at our responsible tourism insights

Make sure to share your story with your customers, who want to travel more sustainably. Let people know what you’re doing and that you have committed to this journey, and help them to reduce their carbon emissions when visiting.

Foster collaboration and ensure that we learn from each other and can go faster and further in our collective journey to net zero.

We continue to be inspired by all the great work that many businesses are already undertaking.

Case study films | living responsible tourism

Check out these videoclips of businesses fostering green production or community practices:

Responsible visitors

We want to make sure Scotland’s natural beauty is preserved for future generations. This means:

• Driving positive economic recovery
• Ensuring people act in a responsible way
• Minimising any negative impacts

Most people treat our country and communities with respect. A handful acts in irresponsible and anti-social ways with potentially damaging long-term consequences.

We're working alongside partner organisations across Scotland. Using our channels, we encourage responsible behaviour and inform people on how to be a responsible visitor. Think of our responsible tourism campaign or how we amplify campaigns of other organisations that align with our vision.