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Visit Scotland | Alba

Bespoke. Objective. Beneficial.

Good customer care is vital to any business looking to reach its potential, and this is something that’s especially true in tourism. That’s why getting an accurate, objective measurement of your customer care standards is so crucial.

Our mystery visits can be booked as a programme of visits or as one-offs and are each tailored to your specific business needs or your set-up. Shortly after you’re visited, you’ll be provided with written feedback designed to give you a clear picture of how well your business is performing.

Due to current restrictions all QA related visits are suspended.

In response to the recently announced programme of Scottish Government Covid-19 funds to be administered by VisitScotland, we are shifting our focus for the next weeks to prioritising the delivery of this support for industry. As a result, the Quality and Tourism Advisor team is currently redeployed to supporting this process.  While our regular live visit programme will not proceed this year, and once funding priorities are completed, our QA team will continue to provide advice and guidance to businesses online and over the phone.  

Indicative fees for Mystery Visits, based on 2020 fees, are included below for information.


Indicative Pricing

Business type Price from
Hotel (one night stay) £677.20 + VAT
Hotel (two night stay) £1166.00 + VAT
Golf course (must be attached to a hotel) £430.35 + VAT
Spa (must be attached to a hotel) £307.00 + VAT 
Hostel  £307.00 + VAT
Visitor Attraction  £430.35 + VAT

Note: Expenses incurred during the visit will also be invoiced e.g. hotel nights, spa treatments, food and drink consumed, rounds of golf.