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Brown tourist signs

We can help you in your application for a brown tourist sign.

Brown tourist signs are widely recognised around Scotland and provide visitors travelling by car with clear and consistent directions on how to reach tourist destinations that might be otherwise hard to find.

If you're part of our Quality Assurance Scheme, we can help you find out if your business is eligible for a brown tourist sign and provide you with a letter of accreditation. You can then apply to your local traffic authority for a sign.

How to apply for a brown tourist sign

A quick guide to making your application

How to apply to your local authority for your brown tourist sign

  1. 1

    Check that you qualify as a tourist destination

    A tourist destination is defined in traffic sign legislation* as a permanently established attraction or facility that:

    • Attracts or is used by visitors to an area
    • Is open to the public without prior booking during its normal opening hours
    • Is recognised by VisitScotland.

    *As defined by The Traffic Signs Regulations and General Directions 2002

  2. 2

    Join VisitScotland's Quality Assurance Scheme

    To be eligible for signage, you must be part of our Quality Assurance Scheme.

  3. 3

    Get your accreditation letter from VisitScotland

    Before you apply for a brown tourist sign, you'll need an official accreditation letter from VisitScotland. To ask for an accreditation letter, please email

  4. 4

    Apply to your Home Traffic Authority

    Once you have your accreditation letter, you can make your application.

    • Local roads: to your Home Traffic Authority - your local authority roads department
    • Trunk roads or motorways, you'll need to apply to Transport Scotland

Brown tourist signs: the guide

Published April 2016

Full details on who can apply for a tourist sign, how to apply for one, the approval process, FAQs and more.