Visit Scotland | Alba
VisitScotland / Damian Shields, all rights reserved.

Delivering a quality customer experience

Quality Assurance, Welcome Schemes and the iKnow network

When our visitors see our wonderful landscapes, stay in our accommodation and meet us in person they should be blown away. Our world-renowned star grading helps you to deliver the best, time and time again.

Scotland welcomes millions of visitors every year and at VisitScotland, we support tourism businesses to exceed every expectation.

We work closely with the tourism industry to drive up standards, and reward excellence. We have a range of schemes, awards and services that can help you to showcase your strengths, and make sure that visitors to Scotland get the warm welcome they deserve.

You might be interested in…

Advisory visits

Advisory visits are a great way to gain insight into how your business could save money and perform at its full potential

Quality Assurance Scheme

Quality Assurance is the name we give to our official ratings grading system for tourism businesses and all its associated schemes

Taste Our Best

Our way of recognising excellence in businesses who provide and promote locally sourced food and drink

iKnow Partner programme

Promoting the depth of knowledge found amongst Scottish tourism businesses

Scottish Thistle Awards

Showcase your business and celebrate your achievements with our Scottish Thistle Awards

Brown tourist signs

We can help you in your application for a brown tourist sign

Training and online resources

Online training to help you build your local knowledge or customer service skills

Discover Aberdeen and Aberdeenshire

visitaberdeen.com

A two-hour online course to boost your knowledge of attractions in the region. The course costs £5.

Glasgow Welcomes

www.glasgowwelcomes.com

A programme to enhance customer service across tourism, leisure and hospitality in Glasgow

Our Edinburgh

www.etag.org.uk

Online training - this one-hour course costs £6.50 and can help you to build local knowledge.

Be Lanarkshire

www.visitlanarkshire.com

A free online module to help you learn about Lanarkshire and improve your customer service skills.

Ayrshire Smiles

ayrshire-smiles.com

Free online training to help you promote the local area and improve the visitor experience

Essential Scotland

www.mbtag.uk

Online training module for tourism businesses in Midlothian and Scottish Borders.

Our Hebridean Welcome

www.visitouterhebrides.co.uk/industry

A free online destination and customer service training programme for all tourism related businesses in the Outer Hebrides.

Paisley Welcomes

www.paisley.is

A free online training platform suitable for visitor facing staff and volunteers in Paisley and Renfrewshire.