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Visit Scotland | Alba
A potter shows an example of her work in the doorway of her studio, wtih a VisitScotland grading award in the window.
VisitScotland / Damian Shields, all rights reserved.

Delivering a quality customer experience

Quality Assurance, Welcome Schemes and the iKnow network

When our visitors see our wonderful landscapes, stay in our accommodation and meet us in person they should be blown away. Our world-renowned star grading helps you to deliver the best, time and time again.

Scotland welcomes millions of visitors every year and at VisitScotland, we support tourism businesses to exceed every expectation.

We work closely with the tourism industry to drive up standards, and reward excellence. We have a range of schemes, awards and services that can help you to showcase your strengths, and make sure that visitors to Scotland get the warm welcome they deserve.

Training and online resources

Online training to help you build your local knowledge or customer service skills