Purple Tuesday
In 2021 and 2022, we, along with VisitEngland, were the official tourism sector partners for Purple Tuesday. We support Purple to raise awareness of the disabled customer experience. Furthermore, we encourage organisations to develop knowledge, understanding and approaches to improve accessibility.
Since it began in 2018, all sector organisations have shown their support for disabled people and this lucrative market.
The Purple Tuesday movement is highlighted each year by a celebratory day on the first Tuesday of November (7 November 2023).
In 2021 the celebratory day:
- Reached over 19 million people
- Involved over 7,000 social media conversations
- Received over 270 pieces of broadcast and print media
Visit the Purple Tuesday website for more information.
Join over 2,000 other businesses in committing to improve your customer experience for disabled people.
Registration is free and you only need to make a minimum of one commitment to improve the accessibility of your business. This could include:
- Creating an accessibility guide
- Committing to improve your welcome for disabled people by offering specific training for front of house staff.
You will get free guidance, tips, and training resources to help you become more inclusive through simple, low or no cost changes.