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Visit Scotland | Alba

The Consumer PR team works with travel and lifestyle media across the globe year-round, to place inspiring destination coverage for Scotland in newspapers, magazines, on TV and online.

Over many years, we have worked closely with tourism businesses to showcase the best that Scotland has to offer, through our media visit programme and through media outreach.

We appreciate that the climate has changed, but we are committed to continue working in partnership to provide enhanced exposure for our industry partners and to create editorial content to inspire future visitors.

The benefits to your business

  • Showcase your business

    The opportunity to show off your business to consumer journalists, writing for key publications around the world, and influencers whose audiences are engaged and warm to travel

  • Exposure

    Enhanced exposure for your business through press coverage and integrated consumer campaigns

How can you get involved?

Telling the right story, to the right audience, at the right time is essential to achieving media coverage for Scotland in a noisy media market and winning those future visitors.  You can get involved in a number of different ways:

Providing news & stories
We're always looking for new story angles to pitch to journalists and for media newsletters and press releases.
Everything from new openings, to delicious foodie innovations, to great character ambassadors is all welcome info and you can share it via [email protected]

Press visit support
Our media visit programme is currently limited due to  ongoing COVID travel restrictions.
However, if you would like to host visiting media by offering accommodation, activities or experiences, please do get in touch via [email protected] to discuss.

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