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Visit Scotland | Alba

We partner with the tourism industry year-round to target consumers through prize draw promotions and encourage international travel trade and consumer journalists to promote Scotland via study and press trips.

We are keen to create a community of businesses who would be interested in working with us to provide complimentary stays, visits and activities.

The benefits to your business

  • Showcase your business

    The opportunity to show off your business to key travel trade intermediaries and consumer journalists

  • Exposure

    Enhanced exposure for your business through our consumer campaigns

How can you get involved?

Press trips are generally bespoke activities and if the media and/or product fit seems right, we will contact you to discuss the opportunity in more detail. You will not be committed at this stage.

To help us select the most appropriate business for particular activity please let us know what types of opportunities you are interested in: 

  • Prize draws
  • Travel trade (includes tour operators, travel consultants, coach operators)
  • Trade and consumer journalists
  • All types

Please also briefly outline what you would like to offer. For example, you might offer two nights stay with a complimentary evening meal or free entry into an attraction with lunch for two people.

If you are interested please email