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Visit Scotland | Alba

In 2020, Scotland’s Coasts and Waters will be celebrated with a programme of activity designed to inspire both visitors and locals to explore and experience our unrivalled shores.

But what does the Year of Coasts and Waters 2020 mean for business or organisations? Whether you're an accommodation provider, visitor attraction or a tour guide - get ready to inspire and attract both visitors and locals looking to uncover and enjoy Scotland's waters. 

How can you make the most of the year by showcasing your own business, as well as Scotland's vast array of product? Here's a few ideas to get you started - don't just go with the flow - jump right in!

Join the celebrations for YCW2020!

Find out more

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    About the Year

    Find out more about Scotland's Year of Coasts and Waters 2020 (YCW2020), the scope of opportunity and how you can get on-board with the celebratory year. 

    Year of Coasts and Waters 2020 - what is it all about?

    Published: December 2018

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    YCW2020 Events Programme Open Fund

    The delivery of an exciting programme of special events is an important part of the year. Find out more about the dedicated YCW2020 events fund

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    Research and insights

    From wildlife to food and drink, cultural heritage to outdoor activities, check out the research and insights on our visitors that align with the year. 

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    Sustainability and responsible engagement

    YCW2020 celebrates and shines a spotlight on Scotland’s beautiful natural environment while promoting responsible engagement. Find out how you can help to preserve this natural environment for future generations to come:

Get involved

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    Download the logo

    Make you mark during the year! From websites to social media, email signatures to flyers, use the official free to use logo across your own promotions to inspire and 'wet' the appetite of your potential visitors. Please fill out our short online form to download the suite of logos. 

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    Top tips for getting involved

    Download our top tips guide highlighting practical ideas on how to make the most of this year. 

    Year of Coasts and Waters 2020 - Top tips for getting involved

    Published: December 2018

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    Promotional wording

    Tap into new audiences, or welcome back familiar faces looking to celebrate YCW2020 with a selection of key messages about the Year to use across own channels.

    Year of Coasts and Waters 2020 - Promotional Wording

    Published: December 2018

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    Visuals speak volumes

    From pretty harbours to dramatic cliffs, sea-kayaking to canal boat trips, choose from a selection of free images for use across your own channels and campaigns from our Digital Media Library

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    Get sociable

    Join the conversation and share your own inspirational content across Facebook, Instagram and Twitter using #YCW2020 Let’s create a ripple effect! We’ve created some example social media posts for use across your own social channels.

    Year of Coasts and Waters 2020 - Social media posts

    Published: December 2018