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Shetland has been named a top 10 destination in Lonely Planet’s Best in Europe 2019.

Travel authority Lonely Planet has revealed that Shetland is listed in its top 10 ‘Best in Europe’ destinations for 2019.

Best in Europe 2019 has been compiled by Lonely Planet's travel experts and features the most exciting destinations in Europe to visit this summer.

The travel authority praised Shetland for its “outstanding coastal trails, diverse wildlife  (from otters to orcas), craggy headlands, fabled fish and chip shops, the proud, friendly locals, and the annual Up Helly Aa celebrations each January”.

Shetland is the only UK destination to be selected, with other places such as High Tatras in Slovakia, Madrid in Spain and The Arctic Coast Way in Iceland making the list.


How can you get involved?

By working together, we can make the most of this Lonely Planet accolade throughout 2019. This badge of honour is ours for the year, and we’ve listed some ways that your business can engage with this opportunity within your own marketing.

Download the Association Badge

The Association Badge is available for you to use in your own marketing material as per the terms and conditions

Lonely Planet maintain the copyright for this badge and its use is authorised subject to the terms detailed.

Association Badge

Published: May 2019

Please read the terms and conditions before use.

Visuals speak volumes

Make the most of our imagery and video content assets in your own marketing materials.

Our Digital Media Library has some stunning and free to use images and films which you can use when promoting your business. Be sure to register and make the most of this valuable resource.

Join the conversation and share it with your visitors

Social media channels are a valuable way to enhance the impact and extend the message of this award. Join the conversation online, and on your business' social platforms, using #BestInEurope and #Shetland. you can also follow us on Twitter and LinkedIn, and share our posts about the accolade.

And finally, our blog,  12 reasons why Shetland is the prefect Scottish escape can be found on

For decades we've welcomed visitors from every corner of the globe to Shetland and we'd encourage you to help us continue to spread the word and ensure we put Shetland at the top of everyone's must-see list.