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Visit Scotland | Alba
30 Sep

Enhancing Our Visitor Experience

30 Sep 2019 10:00
30 Sep 2019 16:30
£ Free
The Webster Memorial Theatre, 64 High Street, Arbroath DD11 1AW
Book now

A new Angus Tourism Framework, 2019-2024, has been developed in collaboration with industry. The framework has the vision to ‘To work together with pride and passion to create, deliver and share inspirational experiences for all visitors to Angus’. One of the strategic priorities identified for tourism in Angus is Product & Experience Development.

The Product & Experience Development working group are keen to identify ways to work more effectively together to improve the overall customer journey, and have identified an opportunity to create new itineraries and experiences for visitors to Angus.

The workshop will be facilitated by Kenneth Wardrop. Kenneth has significant professional expertise in destination development and leadership, branding and promotion. Currently he is Managing Director of his own economic and tourism consultancy business.

Kenneth will work with you to create joined up experiences for visitors. The ambition is that these new experiences will showcase the whole of Angus and encourage more visitors, to stay for longer to experience everything on offer.

The event will also provide an opportunity for you to showcase your own business, explore areas for business growth, network with other tourism organisations in Angus and identify opportunities to work together.

The workshop will cover the following;

  • Key Market Segments
  • Experiential Tourism
  • Co-creation of the Customer Journey
  • Visitor Experience Idea Generation
  • Implementation of ideas
  • Next Steps

As spaces are limited, there will be a limit of two attendees per business – so please register as soon as possible. 

Contact Organisers

Angus Council