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Visit Scotland | Alba

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The way we communicate with one another changes as time goes on. For the 21st century, this means that you need to communicate Scotland's warmth, warm welcome and wit virtually. The audience will be a mix of our customers and teams or with the press and media.


In this section:

  1. How to be seen
  2. How to be heard
  3. How to be understood
  4. How to speak to the media


We can all be great virtual communicators. To help, Pink Elephant Communications' team of TV and radio presenters have shared their tips for communicating online.

1. How to be seen

You are now representing your business personally. Ensure you're the well-lit, friendly face of Scottish tourism by considering:

  • Lighting

    Be sure to spend five minutes before any video conference or call to make sure you’re lit well on both sides. Face the window if you can but avoid direct sunlight.

  • Background

    Take time to consider what can be seen behind you on the screen. Make sure it’s suitable, tidy and appropriate for your business and brand.

  • Camera level

    Make sure your laptop is at eye level, with the camera lens right in front of you. Look to the lens when presenting, rather than the screen to engage with others on video conferences or calls.

  • Top button

    Centre yourself in the middle of the screen. Imagine you’re wearing a shirt – your top button should be seen.

  • Are you sitting comfortably?

    Before the call begins, check that you have everything you need for the call. This includes a glass of water (which is fine), make sure your laptop is plugged in and put that branded mug of coffee in pride of place.

Cube shaped lightshades hang at various heights above an artist's table.

2. How to be heard

It’s important that you’re able to be heard. Before any video conference or call, consider:

  • Testing your sound

    Give a colleague or housemate a call first to check you can be heard clearly through your chosen device

  • Right equipment

    Using earphones with an attached microphone if you have them. They will help to cut out potential feedback

  • Projecting your voice

    Through a video conference or call, you should speak louder than you normally would. Could someone at the back of your living room hear you?

  • Enthusiasm!

    Other people will only be enthusiastic about your venue or tour if you are. If you feel like you’re on stage at The Fringe, you’ve reached the right level

An elderly man sings in a microphone on stage during Celtic Connections.

3. How to be understood

Here’s some tips to ensure that once you know you can be heard clearly, that your message is understood:

  • Clearly pronounce every consonant and vowel. Avoid slipping into your natural dialect.
  • Consider how quickly, or slowly, you speak. Three words per second is the recommendation to make sure everyone can follow, digest and absorb the points you’re making. If you’re nervous, breathe in through your nose to control any nervous energy.


Naija woman talk true performed at the Edinburgh International Festival.

4. How to speak to the media

Are you looking to share your story with news outlets? Consider these suggestions on recording quality audio and video to make your story shine:

  • Tone

    Make sure that you sound natural, rather than scripted. It’s good practice to send three short clips so they could be spread out across different bulletins.

  • Timing

    The weekends are particularly quiet for radio stations. Be sure to send voice notes alongside a press release, with a Saturday or Sunday embargo to ensure it’s used on the planned day.

Recording video (using your laptop or tablet)

The following are some simple, but effective tips to delivering a strong video interview.

  • Sit down even when you’re doing a broadcast interview. It’s important to look comfortable
  • Your audience is on the other end of the lens, so keep looking at the lens rather than the screen
  • Slow your talking pace. It’s understandable that you’ll feel nervous in interviews, especially if talking to a blue screen
  • Get to the point you want to make and then stop. It’s up to the interviewer to fill that gap
  • Make sure you leave clear pauses at the end of sentences to allow for easy editing


A man and a woman at a desk at Gleneagles work on a tablet.

Recording audio (using your phone)

Are you planning to record audio through your mobile? We recommend you use the voice recorder built into your device or WhatsApp.

  • If recording on WhatsApp, place the phone the normal distance from your face and hold the microphone button to record. Send the recording directly to the media station / journalist
  • Using your mobile’s in-built voice recorder is useful when conducting an interview using the landline.  Record your voice at the same time and then send the recording directly to the station


A man is taking a selfie with The Kelpies in the background.

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