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Visit Scotland | Alba

Moment for Change | Get Tourism Ready

How you continue to provide a safe environment for your customers and staff once open, is crucially important. There’s a lot to consider and we’ve worked with the Scottish Government and industry sector groups to bring you key requirements that need to be undertaken.

As of the 9 August Scotland’s protection levels were replaced by baseline measures. These apply across the country and all previous content for the tourism and hospitality sector guidance will be superseded by the baseline measures. Please refer to the central guidance and familiarise yourself with the detail. You will need to consider the guidance in relation to your business and, where necessary, make plans for how to implement them.

On 27 August, in a statement from Kate Forbes, Cabinet Secretary for Finance and the Economy, businesses were urged to continue to adhere to the guidance and to continue to work with their employees to implement the measures to help supress the virus. Read the full statement.

On this page:

The COVID-19 pandemic has had a devastating impact on the tourism and events industry. But it does give us the opportunity to review how we rebuild our visitor economy together, working with the tourism and events industry, stakeholders and the communities we operate in. This really is a moment for change.

Government advice and FAQs

Take a look at our Government advice and FAQ page which hosts Scottish Government updates on useful links to content such as travel rules, quarantine rules, test and protect, check in Scotland and COVID-19 resources (such as posters and leaflets).

Read the full list of frequently asked questions (FAQs) related to the tourism and hospitality guidance.

Guidance from your sector

Guidance has been produced across sector groups to provide you with best practice advice for your business in order to be ready to welcome visitors safely. These guidelines should help you to understand what you need to do.

Please note, some of the groups are currently in the process of updating their guidance in line with the updates published by Scottish Government.

Separate guidance for event organisers can be found on our events coronavirus guidance page.

We're good to go

In order to give confidence to your visitors, we’ve worked with VisitEngland, Visit Wales and Tourism Northern Ireland to create a UK-wide industry standard and consumer mark.

Once you’ve completed the self-assessment, you’ll be given a link to a toolkit with logos and guidelines for the We’re Good to Go mark that can be used across your marketing channels and signage, plus a downloadable certificate for display on the premises. You can also download a Gaelic version of the mark as part of the process.

A call-handling service will provide support and assessors will also carry-out random spot-checks to ensure businesses are adhering to the guidance.

Businesses who have the We’re Good to Go industry standard scheme can be automatically issued with the international Safe Travels stamp from the World Travel & Tourism Council (WTTC). You need to register via your 'We're Good to Go' account.

Visitors can now filter for We’re Good to Go and Safe Travels in their searches on VisitScotland web listings. Visibility of the stamp will offer added reassurance for visitors making plans to visit.

Cleaning protocols

If COVID-19 has taught us something above all else, it is that being able to communicate with your customers about cleaning and other safety measures is paramount. Having your guests and visitors knowing you are open, and adhering to governmental guidelines, will make every potential visitor feel safer, not only during the booking process, but also when time comes for their visit or stay.

If you would like some help to look at your online presence, why not head over to our digital fundamentals page which has our most recent digital webinars run in collaboration with DigitalBoost. Find out how you can optimise your website, making sure your social media channels are helping you spread your message, or maybe even update the keywords on your website, which will help potential visitors discover your business.

Further resources