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Visit Scotland | Alba
Matt Davis

Setting you up for greatness

This service is designed to give you confidence in your future plans for investing in quality.

Maybe you’re refurbishing your business, looking to achieve a specific Star award or are completely new to the world of tourism altogether? If so, taking advantage of our advisory service as early as possible within your planning can be invaluable.

Our Quality and Tourism Advisors boast an extensive knowledge and experience that they’re more than happy to share with you. Not only that, but they can suggest useful contacts within our organisation and any other relevant sources of help and advice.

What do I get as part of the advisory service?

  • Insights

    Gain knowledge of current benchmark standards within the industry.

  • Star level expectations

    Detail on what is expected at each Star level of our Quality Assurance scheme, and advice on what you might have to consider when aiming for your desired award.

  • Marketing advice

    Learn more about marketing to your target visitor audience.

  • Training and planning resource

    We can provide you with a tailored report that can be used as a tool to help with staff training and planning for the future.

How to apply for our advisory service

Please take the following steps

  1. 1

    What kind of advisory service would you prefer?

    We offer two types of service, please consider which best suites your business needs

    Virtual advisory call

    In advance of the call, you are welcome to share ideas, photographs, blueprints and virtual tours of your business with your Quality and Tourism Advisor. 

    We will come prepared to share insights and answer your queries as well as give useful feedback and advice on any digital presence you may already have in place.

    In-person advisory meeting

    In addition to receiving the same benefits as a virtual advisory call, you might prefer to invite us to meet you in person.

    Whether it’s a hard-hat tour of your work in construction, or a show-around a visitor-ready property, why not invite one of our Quality and Tourism Advisors in to give feedback and advice on the quality of your product as it’s coming to life. 


  2. 2

    Check the fees

    Depending on the size and nature of your business the advisory service fees can vary.

    • Serviced Accommodation Advisory Service from £113.00 + VAT
    • Self-catering Accommodation Advisory Service from £113.00 + VAT
    • Caravan Parks Advisory Service from £124.00 + VAT 
    • Hostels Advisory Service from £86.00 + VAT
    • Visitor Attractions Advisory Service - flat rate fee for all Visitor Attractions £159.00 + VAT
    • Exclusive Use Venue Advisory Service - flat rate fee for all Exclusive Use Venues £275.00 + VAT


    For more information on our full range of Advisory Services fees. Download our Quality Assurance fees document.

    VisitScotland 2023/24 QA fees

    Published March 2023

    Quality Assurance (QA) fees for the current scheme year

  3. 3

    Get in touch

    Once you have decided the advisory service is for you, or even if you are not sure and want to know more, please get in touch with us.

    Contact our Customer Services team about the advisory service

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