Zero Waste Scotland - in partnership with Scottish Government and Keep Scotland Beautiful - has launched a new campaign, Scotland is stunning - let’s keep it that way, to encourage everyone to take pride in our outdoor spaces and keep them litter free.
The campaign calls on everyone to do their part in preventing litter by simply binning their rubbish, or if community bins are full, take it home. We can all enjoy the great outdoors - when we're visiting parks, beaches, or woodlands - and look after our stunning country for ourselves and others.
Show your support for the campaign by downloading campaign posters and social media assets to share on your social channels and in your local community.
Although littering is not a new issue, many local authorities and other bodies have been reporting an increase in littering behaviour and flytipping throughout the lockdown period, and the issue is receiving vast media coverage as lockdown starts to ease.
Coinciding with the relaunch of Scotland’s tourism industry reopening, this campaign highlights Scotland’s natural beauty and wildlife and urges visitors not to spoil it by littering when they are enjoying daytrips or staycations at our coast, countryside, parks and campsites.
The campaign is being rolled out across Facebook, Twitter, Instagram, YouTube and Spotify for a five-week period, alongside an extensive PR plan.
We are being encouraged to download the assets featured within the toolkit, including digital posts and posters, to help get the message to daytrippers and staycationers to bin their litter or take it home.
View the toolkit and start sharing.
If you have any questions regarding this campaign, please contact the Communications team at Zero Waste Scotland: firstname.lastname@example.org.