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Article published 28/10/2020

Top 100 Women In Tourism

During what has been one of the most challenging years to date for the Scottish tourism industry, Women In Tourism today (28 October) announce the 2020 Top 100 Women In Tourism. Following the inaugural Top 100 which was launched in 2018, today’s announcement recognises not just individual achievements over the last year, but the combined passion which has supported the sector throughout 2020. 

Reflecting a diverse industry which drives the Scottish economy and delivers the warm welcome which visitors from all over the world recognise and celebrate; the 2020 Top 100 includes those working within hotels, destination organisations, tour operators, marketing agencies and visitor attractions. 

During an unprecedented year, the Top 100 gives special recognition to those working on behalf of the Scottish tourism sector, including colleagues from the Scottish Tourism Alliance, the Association of Scottish Self Caterers, HIT Scotland, VisitScotland and the Association of Scottish Visitor Attractions.

We're very proud of our colleagues’ achievements here at VisitScotland too, with four mentions in the top 100 – Barbara Clark (Head of Corporate Communications), Cat Leaver (Head of Brand), Helen Campbell (Head of Visitor Marketing) and Marie Christie (Head of Development – Event Industry). And our board member Rebecca Brooks from Abbey Tours UK. 

In ensuring the sector continues to be heard, Kate Nichols from Hospitality UK receives special recognition as the only addition to the list from outside Scotland. As a key voice of tourism and hospitality, Kate has worked tirelessly to ensure individuals and businesses are heard and continues to lobby on behalf of the industry.

Congratulations to all of those recognised for their hard work within the tourism industry.

2020 has been an unprecedented year for not just tourism, but our way of life as we know it.  Today’s announcement gives us an opportunity to recognise colleagues across our industry who go above and beyond on a daily basis.

The Top 100 reflects the sector as a whole – from Shetland to the Scottish Borders and the Outer Hebrides to Fife, and while we recognise the challenges facing our industry, today’s announcement is an important moment to celebrate and thank everyone for all that they have done, and continue to do.

Susan Russell, Chair of Women In Tourism

The inaugural Women In Tourism Top 100 was announced in July 2018 in response to the Caterer Magazine’s Top 100 Most Powerful people in hospitality which recognised only 13 women. Sadly, many of those in the 2020 Top 100 are no longer in the roles attributed in the list due to the impacts of COVID-19. 

For more information on Women In Tourism, please visit

Women In Tourism 2020

The winners

Kelly McAlpiine, Dalriada Country Lodges  Aberdeenshire
Kim Stephen, P&J Live  Aberdeenshire
Carron Tobin, Argyll & Bute Tourism Cooperative  Argyll & The Isles
Kathleen Cronie, Mostly Ghostly Tours  Dumfries & Galloway
Lesley Watson, Solway Tours  Dumfries & Galloway
Lorna Young, Savour the flavours  Dumfries & Galloway
Marianne, Bailey  Dumfries & Galloway / Scottish Borders
Caroline Miller, Agri Tourism  Dundee & Angus
Gaynor Sullivan, Dundee City Council Business Development  Dundee & Angus
Karen Tocher, Dundee & Angus Convention Bureau  Dundee & Angus
Alice He, China Ready Group  Edinburgh & the Lothians
Anna Morris, The Edinburgh Address  Edinburgh & the Lothians
Annabel Meikle, Keepers of the Quaich  Edinburgh & the Lothians
Antonia Martinez, Archerfield  Edinburgh & the Lothians
Barbara Clark, VisitScotland  Edinburgh & the Lothians
Becki Linley, Nestival  Edinburgh & the Lothians
Carina Contini, Contini  Edinburgh & the Lothians
Cat Leaver, Scottish Government  Edinburgh & the Lothians
Chloe Johnston, 80-Days  Edinburgh & the Lothians
Dale McPhee, Waldorf Astoria Edinburgh - The Caledonian  Edinburgh & the Lothians
Dympna McKenna, Carlowrie Castle  Edinburgh & the Lothians
Emily Shields, The Royal Yacht Britannia  Edinburgh & the Lothians
Emma Bouglet, Fiidra Gin  Edinburgh & the Lothians
Emma Little, Execspace  Edinburgh & the Lothians
Erin Mclelland, The Playhouse Theatre  Edinburgh & the Lothians
Fi Morley, Experienced Venue Director  Edinburgh & the Lothians
Frances Maurer, The Balmoral  Edinburgh & the Lothians
Gemma Armitt, Social Influencer  Edinburgh & the Lothians
Helen Campbell, VisitScotland  Edinburgh & the Lothians
Isobel McEwan, Scottish Food and Drink Trails  Edinburgh & the Lothians
Jasmiina Olifirenko, Macbakpackers  Edinburgh & the Lothians
Jenna Donaldson, Quatar Airways  Edinburgh & the Lothians
Joanna Ziolkowska, 80-Days  Edinburgh & the Lothians
Johanne Falconer, Borthwick Castle  Edinburgh & the Lothians
Karen Gidlund, Rabbies Small Group Tours  Edinburgh & the Lothians
Kat Brogan, Mercat Tours  Edinburgh & the Lothians
Kate Galloway, K&N Travel Associates  Edinburgh & the Lothians
Katy Duncan, Radical Travel Group  Edinburgh & the Lothians
Kay Gillespie, The Chaotic Scot  Edinburgh & the Lothians
Kirsty Innes, Kirsty Innes PR  Edinburgh & the Lothians
Louise Davidson, Radisson Collection  Edinburgh & the Lothians
Louise Maclean, Signature Pub Group  Edinburgh & the Lothians
Lynne Sadler, 80-Days  Edinburgh & the Lothians
Mari Findlay, Interface  Edinburgh & the Lothians
Marie Christie, VisitScotland  Edinburgh & the Lothians
Patricia Cuni, Mad About Travel  Edinburgh & the Lothians
Rebecca Brooks, Abbey Tours UK  Edinburgh & the Lothians
Stephanie Wilson, SK Chase  Edinburgh & the Lothians
Susan Minto, MacDonald Hotels  Edinburgh & the Lothians
Thayanne Scardini, Technology Guide during COVID  Edinburgh & the Lothians
Vikki Wood, The Wee Restaurant Edinburgh & the Lothians
Zakia Moulaoui, Invisible Cities  Edinburgh & the Lothians
Alyson Gray, HIT Scotland  Fife
Debbie MacCallum, Fife Tourism  Fife
Katherine Smeddle, The Peat Inn  Fife
Manuela Wirth, Fife Arms  Fife
Marianne MacKinnon, St Andrews University  Fife
Aileen Crawford, Glasgow Convention Bureau  Glasgow
Eleanor McBain, ASSC  Glasgow
Fiona Campbell, ASSC  Glasgow
Helen Henderson, ASVA  Glasgow
Katharina Kamleitner, Social Influencer  Glasgow
Kathleen Warden, Scottish Event Campus  Glasgow
Melanie Allen, ASSC  Glasgow
SallyAnn Tindall, Experience  Glasgow
Sandrine Contier-Lawrie ,National Trust for Scotland  Glasgow
Susan Milne, RBH Management  Glasgow
Alison McGuire, Cruise Scotland  Highlands
Anna Low, Foyer's Lodge  Highlands
Anne Gracie-Gunn, Skye Connect  Highlands
Debi Mackenzie, Cruise Loch Ness  Highlands
Fiona Campbell, Trevor Eddrachilles Hotel  Highlands
Helen Thompson, MacDonald Hotel Kinlochleven  Highlands
Jo Wyke, Melvich Hotel  Highlands
Lucy Holy, Straloch  Highlands
Marina Hugget, The Tourism Excellence Consultancy  Highlands
Martina Preece, Discover Glencoe  Highlands
Yvonne Crook, View Marketing  Highlands
Emma Clark, Glenegedale House  Inner Hebrides
Louise Brodie, Cameron House Hotel  Loch Lomond & The Trossachs
Kate Nichols, UK Hospitality  London
Diane Wilkie, Midlothian Private Hire  Midlothian
Emma Chalmers, Mary's Meanders  Midlothian
Katie MacLeod-English, Journalist / Social Influencer  Outer Hebrides
Anne Kinnes, The Black Watch  Perthshire
Anne MacDonald, Old Manse of Blair  Perthshire
Ashleigh Pink, Crieff Hydro  Perthshire
Fiona Leckie, Crieff Hydro  Perthshire
Iris Marhencke, Gleneagles  Perthshire
Jo Connell, ClickBookStay  Perthshire
Tara Scott, Click Book Stay  Perthshire
Wendy Barrie, Scottish Food Guide  Perthshire
Carol Houghton, Airhouses Scottish Borders
Jemma Reid, MBTAG  Scottish Borders
Katrina Reynolds, Allanton Inn Scottish Borders
Emma Miller, Shetland Tourism Association  Shetland
Brenda Anderson, Tasting Scotland  South Lanarkshire
Karen Christie, Scottish Tourism Alliance  Stirlingshire
Mhairi Clarke, Scottish Tourism Alliance  Stirlingshire
Yvette Webster, The WayfaringKiwi  West Lothians