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Visit Scotland | Alba
Article published 01/01/2020

From the team here at VisitScotland, we’d like to wish you all you a Happy Hogmanay and welcome to the Year of Coasts and Waters 2020 (YCW2020).

To some, Scotland may be a small country. Yet within our small landscape, we have many wonderful, diverse and unique regions to promote. We couldn’t do it alone, so thank you for helping to make Scottish tourism the success that it is.

Our new themed year, YCW2020, will showcase and celebrate Scotland’s Coasts and Waters with a programme of activity which is designed to support the nation’s tourism and events sectors.

Scotland’s diverse coastal scenery, ranging from dramatic cliffs and sea stacks to gleaming white beaches offers an unparalleled range of experiences, from water sports to whale watching and island hopping. 

Our lochs, rivers and canals also play an important part in the visitor experience, offering boat trips, fishing opportunities and activity holidays, while the many nature reserves across the country are home to a tremendous variety of flora, fauna and wildlife. 

To be a part of this themed year, you don’t have to be on the coast. Including its many islands, Scotland boasts a hugely varied coastline and a rich offering of inland waters in both rural and urban settings. 

Scotland’s Coasts and Waters have shaped our history: from fishing and textiles to whisky and wave power they have influenced our culture, our stories, our way of life. The year will celebrate four over-arching themes: our Natural Environment and Wildlife, Historic Environment and Cultural Heritage, Activities and Adventure and Food and Drink.

Breckon Sands, northern part of the Island Of Yell, Shetland

Get on board with #YCW2020

There are many ways for you and your business to engage with our new themed year, from applying to our Event Partner Programme to downloading and sharing the year’s promotional material.

To help kick-start your inspiration, be sure to take a look at our YCW2020 toolkit which is filled with practical tips, free to use images, a logo download and example social media posts.

We’ve also created Top tips for getting involved, a free and downloadable PDF which gives practical advice on engaging with and creating your own YCW2020 content.

Holding a coasts and waters related event in 2020? Our YCW2020 Event Partner Programme is open for applications until the end of 2020. This is a non-funded opportunity to align your event with the Year and benefit from potential inclusion in our promotional activity in celebration of the Year.

With so much to get involved with, we’d love for you to dive into all that the Year of Coasts and Waters 2020 has to offer.

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