Scotland’s Year of Coasts and Waters 2020 had just set sail on an exciting journey filled with events, activity and fantastic partnership promotion before the arrival of Covid-19. Given the strong engagement across all stakeholder groups including the events and festivals sector, tourism businesses and partners aligned to the theme, there has been strong support to rollover the celebratory year into 2021.
Following input and feedback from our YCW2020 External Steering & Working Group partners and members of the wider tourism and events industry, VisitScotland submitted a paper to the Scottish Government outlining a case to extend YCW2020 into 2021 as part of Scotland’s Tourism & Events Covid19 recovery plan.
Scottish Ministers have agreed to this approach on the basis that further feasibility work, which will be undertaken by VisitScotland’s Themed Years team, supports this move.
In terms of next steps, detailed discussions with event organisers who were due to deliver the already announced programme of YCW2020 supported events will take place. We will also be collaboratively working with key industry partners to help inform and reshape the wider marketing and communications campaign, ensuring alignment with wider destination recovery plans. We will continue to provide updates as this work takes shape over the forthcoming weeks.
VisitScotland would like to thank the industry for their continued support for Themed Years.
The enthusiasm to rollover is a welcome commitment and responds directly to all the planning, preparation and engagement from the tourism and events sector for the Year of Coasts and Waters.
It has been wonderful to see #YCW2020 themed memories, experiences and imagery still being shared across a wide range of channels providing inspiration to enjoy our coasts and waters when the time is right to travel.
Please note the impact of this rollover in respect of Year of Scotland’s Stories (currently planned for 2022) is also under consideration and further updates on this will also follow in due course.