We've launched a new campaign showcasing all that Scottish golf has to offer, as part of our work to aid recovery of the tourism industry.
Our film promoting golf tourism, which can now be viewed on TV and online, has the clear message that ‘Only in Scotland can travelling so little make such a big difference’.
The production is voiced by sports broadcaster Andrew Cotter, best known to golf fans for his BBC commentary at major championships.
It's part of our wider £3 million marketing campaign welcoming back Scottish tourism, and reminding Scotland's residents of the beautiful country that's right on our doorsteps.
Aimed at the domestic market, our new film encourages people to rediscover the world-class golf tourism product on their own doorstep and to take their golf holidays in Scotland, rather than flying abroad. As well as avid golfers, the film also targets those who have not played for a while or not tried it before to appreciate how golf combines fresh air, exercise, scenery, companionship and friendly competition.
Golf tourism is worth more than £286 million pounds to Scotland annually and employs over 4,400 people.
The film features a mix of some of Scotland’s iconic championship courses as well as those to suit any ability level and budget.
It will be viewable from Monday 27 July on STV and across digital platforms, including Bunkered and PSP Media, which is the largest selling golf title in Scotland.
Golf was one of the first outdoor leisure activities that people could enjoy after lockdown restrictions for playing golf were lifted at the end of May. Google has reported that ‘golf’ has seen the largest increase in searches in the last three months on Google, and has risen by 4% in the last month alone.
Get involved in the campaign
We’ve made our films available for you to access and share with your visitors across your social media channels. We have a 60 second and 15 second version of the film. If you would like to access these, they're available to share from our YouTube channel, and you can also download them from our Digital Media Library.
Please also use #OnlyInScotland and #VisitScotland when posting and join in the conversation online.