We each have a role to play in the recovery of the country’s valuable tourism industry, and we're calling for people across Scotland to support the sector as it prepares to reopen this Wednesday (15 July).
We've outlined five simple actions that Scots can take to help restart the visitor economy, including taking a trip, eating out and booking a staycation.
Tourism is worth more than £11.5 billion to the Scottish economy and supports one in 12 jobs. The sector has been devastated by the Covid-19 pandemic and the subsequent lockdown and travel restrictions.
We believe the industry is resilient, however we know it won't bounce back overnight. Support for the domestic market will be vital for survival over the coming months.
In order to allay concerns regarding public safety, we've worked alongside VisitEngland, Tourism Northern Ireland and Visit Wales to create a new UK-wide industry standard and consumer mark. By working together, we aim to provide confidence for visitors, communities and tourism businesses alike as the sector reopens. Since the launch of the ‘We’re Good to Go’ scheme last month, over 4000 businesses have signed up to receive the free accreditation.
We've also created a new visitor charter to encourage safe and responsible travel around Scotland. Businesses are currently updating their listings on VisitScotland.com with details such as opening times to make it easier for visitors to plan ahead.
Scottish tourism is facing it’s biggest challenge in a generation and will need financial support for some time to come to help it recover. The Scottish public has a crucial part to play in helping this happen. It’s easy to not think of yourself as a tourist in your own country but many of the experiences that we often enjoy with loved ones, such as holidays, shopping or eating out, all contribute to our visitor economy.
July 15 marks a new era for the industry as we start to welcome back visitors and take our first steps on the road to a safe and responsible recovery. However, reopening won’t be the same for all businesses, and many haven’t survived. It’s important that we recognise that as we move forward to try and restore our industry.
We look forward to helping Scots rediscover their own country in a way that's safe for everyone - from our visitors, residents and those working within the industry. Recovery will require our collective efforts and we must act as one to ensure the best possible outcomes for the whole of the visitor economy.
What can you do
Help support our amazing industry by supporting one of the five actions, as part of our Take five for tourism initiative. Even better, let us know about it by using #Take5fortourism across your social media channels to help spread the word.