In 2023, Glasgow and Scotland will open its arms and welcome the whole of the cycling world to our shores for the biggest single global cycling event in history - the 2023 UCI Cycling World Championships.
This year has seen key milestones marked and several key appointments made for the event, not least the appointment of the Championships CEO, Trudy Lindblade. Following a global search, Trudy’s strong background and experience working on complex large-scale major events, designed to support government ambitions to deliver social and economic change, made her the ideal person for the job.
Playing a leading role in such an innovative and unique event will be a wonderful opportunity. This is particularly so as the 2023 UCI Cycling World Championships will be the single biggest global cycling event to date, and one that has transformational change at its core bringing longer term benefits to Scotland through the areas of health, transport, education, sustainability and tourism.
I look forward to working with all the Event Partners as well as local towns and regions to showcase Scotland’s world class event delivery and tourism credentials to the world through the 2023 UCI Cycling World Championships.
Trudy Lindblade, UCI Cycling World Championships appoint CEO
The announcement of Trudy’s appointment came shortly after the announcement of the five Non-Executive Directors and one Co-opted member to join the Championships Board of Directors. Rupert Dickinson, Alexandra Innes, David Hornby, Nick Peel and Susan Ahern all bring a breadth of experience from across a range of specialisms and sectors to the Championships Board, while five-times BMX and Track Cycling World Champion, Shanaze Reade’s experience competing at the international level will be hugely valuable to the group and the delivery of the Championships in her role as a Co-opted board member.
Also appointed this year were Phil Heselwood, Jonathan Rigby and Kate Steven who join Trudy’s senior management team in the roles of Director of Sport, Director of Commercial, Marketing & Communications, and Director of Operations respectively.
However, it wasn’t all just appointments this year. In August the event hit the three-year milestone and to mark the occasion, a video showcasing the ambition and vision of the event was released to celebrate the unique power of the bike and all it can bring to our lives.
The Championships is more than just an event. It is underpinned by four key policy drivers - participation, transport, tourism and economy – and will be a catalyst for behavioural change across Scotland from now until long after the event by showing cycling is not only a sport but also a leisure activity and a mode of transport; making it something that everyone can watch and enjoy but also participate in – whatever their age or motivation.
Work to deliver this ambition is already in action. In October, the Scottish Government and sportscotland launched an £8 million fund to improve cycling facilities across the country.
The national Cycling Facilities Fund, linked to the Championships policy objectives, will capitalise on the upsurge of interest in cycling by developing a network of accessible, inclusive and inspiring facilities that encourage people of all ages to ride bikes; delivering a lasting impact from the Championships by inspiring a new generation of cyclists by developing the sport at every level.
2020 has been a pivotal year for the Championships as we build to 2023 but it is only just the beginning with a lot more excitement to come.