A work of art
From the picture-perfect houses of Tobermory and the scene stealing beauty of the Glenfinnan Viaduct; to the classic crossing of the Forth Bridge and the eye-catching design of V&A Dundee, Scotland’s landmarks are often considered a work of art.
So, while travel restrictions remain in place due to the COVID-19 pandemic, we’ve come up with a new way to draw attention to some of the country’s most iconic sights.
As part of our online activity to help visitors dream now and travel later, we’ve launched Sketching Scotland, a series of 20 short videos teaching virtual visitors how to sketch landmarks and locations such as the Glenfinnan Viaduct, Caerlaverock Castle and the Kelpies.
Each tutorial is accompanied by a voiceover giving advice and tips on how to create your drawing, as well as facts about each destination. It’s hoped the creative campaign will inspire those who have sketched at home to visit the landmarks once travelling is possible.
Among the destinations to feature in Sketching Scotland is St Abbs Harbour in the Scottish Borders.
St Abbs Harbour is a quaint, picturesque and iconic fishing harbour in the heart of the Berwickshire Coast. It is greatly popular with divers and snorkelers who take in the incredible sights of the Berwickshire Marine Reserve’s corals and sea life. The harbour, which also sits beside the St Abb’s Head National Nature Reserve and its seabird colonies, has gained fame in many TV & film productions including Avengers: Endgame in 2019 appearing as Thor’s town, New Asgard.
The Sketching Scotland activities will draw further attention to the harbour and other iconic Scottish landmarks to new audiences and past visitors. It is a great opportunity to show how unique Scotland is and encourage more visits when it is safe to travel again.
Iconic sights which will feature throughout the series include the V&A Museum, Old Man of Hoy, Orkney, Italian Chapel, Riverside Museum, Glenfinnan Viaduct, Bow Fiddle Rock, Portknockie, Forth Bridge, Calanais Standing Stones, Duff House, Tobermory houses at the harbour on Mull, The Pineapple, near Falkirk, The Kelpies/Falkirk Wheel, Caerlaverock Castle, Scottish Crannog Centre, Scottish Dark Sky Observatory, St Abbs Harbour, Abbotsford House, Culross houses, Dunfermline Abbey and Sumburgh Head and lighthouse.
Try Sketching Scotland and share your sketches on social media using #sketchingscotland
Our marketing strategy
Our marketing strategy has been developed in collaboration with the tourism industry and will encourage people to travel close to home initially and build pride amongst Scots to stimulate responsible travel on their own doorstep.
Sketching Scotland is just one of several initiatives we’ve created to bring Scotland to visitors. Other online offerings include videos, blogs, a rundown of the best virtual experiences currently on offer, a dark skies-inspired series and ideas to entertain littles ones during lockdown. There are also advice pages on the latest Scottish Government guidelines.
As the sector gears up for a potential reopening on 15 July, we’re using our online resources to help keep Scotland at the forefront of visitors’ minds. We’re also working closely with the Scottish Government, industry partners and businesses to provide support and guidance to aid the recovery of Scotland's valuable tourism sector.