The Aberdeen Standard Investments Scottish Open has once again shone a spotlight on Scotland to a world-wide audience with the successful staging of an international event in the midst of the COVID-19 pandemic
In light of the current global circumstances and travel restrictions VisitScotland was delighted to play its part in hosting an international event of the magnitude of the Aberdeen Standard Investments Scottish Open as part of the country’s COVID-19 recovery activity.
A collective commitment alongside partners at the European Tour, Scottish Government and Aberdeen Standard Investments not only ensured the event was able to go ahead behind closed doors in difficult circumstances but to maximise the benefit to East Lothian and Scotland.
The tournament, won by Englishman Aaron Rai, reinforced Scotland globally as the Home of Golf, showcasing East Lothian’s magnificent coastline to a global audience of a potential 750 million homes in 150 countries, inspiring visitors to return to Scotland to support its tourism businesses when the time is right.
Not only did it deliver globally, the tournament also supported a host of local and regional initiatives as part of its #GolfForGood programme. These included a #MedalsForHeroes campaign to support local workers and volunteers who have gone above and beyond to help people during the COVID-19 crisis. Two winners were selected to attend the Aberdeen Standard Investments Scottish Open and enjoy a once-in-a-lifetime opportunity to play with Major Champions Paul Lawrie and Danny Willett. A film documenting their day can be seen here.
The Scottish Association for Mental Health (SAMH) was appointed the official charity of the tournament and benefitted from donations from Aberdeen Standard Investments as part of their Birdie Pledge, The Renaissance Club and the European Tour. An online charity auction with some “money can’t buy” prizes was also held while the players also spoke about the importance of mental health in an emotional film.
Ryder Cup star Tommy Fleetwood also took time to join a virtual classroom with pupils from nearby Tranent Primary School to support the tournament’s Making Maths Count initiative with pupils at the school coming up with maths equations to feature on the tournament pin flags for hole numbers 1-18.
Lastly, the players spoke about their favourite courses in Scotland and why playing in Scotland is such a special experience for them, proving that even the best players in the world get excited when they come here.
While it was disappointing not to be able to welcome spectators to the Aberdeen Standard Investments Scottish Open, being able to stage an event which showcased Scotland to a world-wide audience was a success in itself.
Our thanks go to our partners at the European Tour, Aberdeen Standard Investments and the Scottish Government for their commitment to making the event happen and to further outline that staging these events is possible even in the current circumstances.
In addition to the great benefits delivered both locally and globally, the coverage on Sky Sports, the BBC and other global broadcasters gives the opportunity for everyone in Scotland, UK and round the world to watch live sport and golf whilst many have limited travel and social interaction opportunities due to lockdowns.