Global coverage for the south of Scotland
Our Consumer PR team are a busy bunch – in quarter two of 2019 they generated over 660 pieces of media coverage showcasing the best of every corner of Scotland.
We craft stories that show the best of every corner of Scotland, during every season of the year. However, we also try to marry this with angles, trends and themes that we know will have lift with particular audiences because they are tailored just for them.
Read on for details of some of the coverage highlights generated for the south of Scotland.
USA | The Globe and Mail Style Advisor
In July 2019 the Editorial Director for The Globe and Mail Style Advisor reached out to the North America PR Team ahead of his trip to Scotland looking at the connection between Chanel and Scotland. The team were able to provide more insights and suggestions for his trip that would enable him to better understand Scotland’s design history.
The team linked him up with contacts at Linlithgow Palace and V&A Dundee as well as providing ASVA passes, additional details about Scottish designers and information about the textile history of the Scottish Borders and images.
The resulting feature examines why Chanel looks to Scotland for inspiration highlighting Scotland’s signature tweed, investment in local craftsmanship, the fashion show at Linlithgow Palace in 2012, the V&A Dundee, as well as other fashion brands taking inspiration from Scotland.
Scotland | ‘VaKaye’ (BBC Radio Scotland)
Freelance travel writer Cat Harvey visited Eyemouth and St Abbs in the Scottish Borders as part of her travel series ‘VaKaye’ for the BBC Radio Scotland Kaye Adam’s programme. Following a day trip to the area earlier in the year, a 20-minute segment covered an array of activities, historical sites and foodie experiences.
These included a visit to St Abb's Head National Nature Reserve, a stop by the St Abbs Visitor Centre to learn about the area's history and marine life, then lunch at the hidden gem, Ebbcarrs Café beside the charming harbour to sample some incredible Berwickshire seafood. Cat finished lunch by heading into Eyemouth for Giacopazzi's delicious award-winning ice cream.
In the afternoon Cat took to the sea with cosy charters boats for a tour of our amazing coast and ended her day by visiting the smuggler's palace, Gunsgreen House, the centre of tea, brandy and tobacco smuggling in the south east!
As always Cat shared her visit with the listeners with colour and enthusiasm, really engaging the listeners as well as Kaye Adam’s who was in conversation with Cat.
Scotland | Courier Weekend magazine
Following a trip arranged for The Courier (circ: 48,955) writer Brian Stormont, his double page feature appeared in a recent Courier Weekend magazine. The trip had a family fun adventure theme and included both the Scottish Borders and Dumfries & Galloway.
We worked with Tweed Valley Bike Hire to take Brian around some of the trails in Glentress Forest, followed by the Tree Top Challenge at Go Ape then staying at Glentress Forest Lodges – all just outside of Peebles.
Scotland | Press & Journal
We pitched a round-up activity feature to the Press & Journal (circ: 40,654) covering themed activity to do throughout the summer.
The double-page spread included new attractions, festivals and sporting events and getting wild in the outdoors across Scotland including: Moat Brae House and Gardens; Dinosaur Kingdom in the Cairngorms; the array of festivals taking place in Edinburgh; the Shetland Folk Frenzy; the 2019 Solheim Cup; Tarbert Traditional Boat Festival; and the Loch Fyne Viking Festival; as well as the 80 Highland Games taking place across the country.
Scotland | Sunday Post
On the back of our Scotland is Out of this World campaign (launched in the south) showcasing sites and attractions across Scotland with a link to space or our Dark Skies to coincide with the 50th anniversary of the moon landing, we placed a full-page spread in the Sunday Post (circ: 95,971).
Split across Scotland, it highlights Langholm in Dumfries & Galloway, the Scottish Borders, Loch Airigh in the Outer Hebrides, Glenelg and the Cairngorms National Park, which has Dark Skies status, the Highlands, Bonnybridge, the UFO capital of Scotland, and Fowlis Wester Church in Crieff, Perthshire.
Pan Scotland PR | FlyBe
Wellness is one of the top travel trends for 2019/2020. To further Scotland as a wellness destination, the UK team worked with airline magazine publication FlyBe to showcase Scotland as the place to visit for escaping the stresses of modern-day life.
Regions mentioned in the story include: Dumfries & Galloway, Ayrshire & Arran, The Highlands, the Scottish Borders, Loch Lomond, Shetland, Aberdeenshire, Argyll & the Isles, Outer Hebrides, and Orkney.
Pan Scotland PR | Sheffield Star
Further to this, we supported a trip with the Sheffield Star to Edinburgh and the south of Scotland, which highlighted cultural attractions like Rosslyn Chapel and Scottish National Gallery.