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Visit Scotland | Alba
Article published 22/05/2020

On Wednesday 20 May we welcomed over 300 tourism businesses from across Scotland to tune in and hear from our Director of Marketing & Digital, Vicki Miller, in the second webinar in our new series which looked at our marketing recovery plans.

We're planning further webinars over the next two weeks to provide you with insight into some of the issues and challenges we’re navigating during COVID-19.

Whilst it is not possible to put specific timelines on when we’ll be able to welcome visitors again, there are distinct phases for which we’re able to plan different activity. Vicki talked about the phased approach we're working on for our marketing planning and activity.

We teamed up once again with Bill McFarlan, Executive Chairman at Pink Elephant Communications, who hosted the hour-long session on our marketing recovery plans which you can watch now.

VisitScotland marketing recovery plans webinar

You asked, we answered

Thanks to everyone who took the time to ask a question and get involved in our webinar. We recieved a huge amount of questions and Vicki answered as many as she could in the time given. We've pulled together a copy of all the questions asked, and you can now view the answers to those questions.

Our marketing recovery plans webinar Q&A

Published May 2020

What's next?

As part of this series, we have another two webinars coming up over the next couple of weeks which you'll be able to register for soon. Pencil these dates in your diary:  

  • Monday 25 May – What the world of tourism looks like and how the "new normal" will be with Chris Greenwood, Senior Tourism Insight Manager. Register today.
  • Tuesday 2 June – The impact on the events industry and looking ahead to operating in a new norm with Paul Bush, Director of Events.