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Visit Scotland | Alba
Article published 22/05/2020

Like so many others, I was personally looking forward to a rich spring and summer packed with a range of sporting, cultural and Themed Year events bringing friends and family, athletes and artists, creatives and communities together across the whole country. However, the arrival of COVID-19 has meant that for the first time ever, an entire season of events and festivals have either had to be cancelled or rescheduled.

The events sector plays a vital role in our visitor economy. We’ve been doing all we can to support the industry through these challenging times, from one-to-one support for individual events to virtual forums, to really understand where the current challenges are for the industry as we move towards the ‘new normal’.

While there are undoubtably some over-arching common themes these discussions are helping us develop a recovery plan for an industry that will be one of the last sectors to recover given the complexity around holding events while social distancing measures are still in place.

Just like many other sectors of the tourism industry, the recovery of Scotland’s vibrant events industry will take time. For more than 15 years we’ve worked hard to build Scotland into a world-leading events destination and, while COVID-19 has forced a monumental shift in the industry, it will return once more to being ‘The Perfect Stage’

Malcolm Roughead OBE, Chief Executive, VisitScotland

Latest enewsletter and blog

Please take a look at our most recent enewsletter full of useful advice and resources. It includes a webinar on Our marketing recovery plans and how to sign up to the next one focused on What the world of tourism looks like and how the "new normal" will be, ​​​​​the COVID-19: Scotland’s route map for transitioning through and out of the crisis, updates to our COVID-19 advice and resource pages and more.

And read Malcolm's full blog on LinkedIn.