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Visit Scotland | Alba
Article published 08/04/2020

Whilst the situation around COVID-19 does seem like it will continue for some time and it’s had a hugely damaging effect on our tourism and events industry, we’re continually looking at data to determine when the recovery period will begin.

Planning for the period beyond this current no-travel phase is going to be critical in the weeks ahead, so that we can develop robust recovery plans and ensure we get the timing of future proactive marketing activity right.

It’s still too early to say when people will start to travel again, although our initial focus will be on the domestic market. To guide us through this time, we're using our collective global networks alongside data and insight from various partners and our own channels, to produce a series of regular intel reports – the second of which has launched today (8 April).

The response to our ‘Absence makes the heart grow fonder’ film has been tremendous and has so far reached more than 1.6 million people. Thank you for sharing the film and asking visitors to dream about visiting now, but to travel later. 

We’re are all in this together and now more than ever we need to pool our collective resources to help each other, share ideas and navigate our way forward.

Please take the time to read our latest e-newsletter which includes the latest results from our regular intel reports that we will create to keep you updated on travel news, consumer intent and market insight from around the globe to help inform our plans as we move through different phases of this COVID-19 pandemic. We've currently paused proactive paid for marketing activity so we're constantly looking at travel trends to allow us and the industry to know when we can restart our activity. Take a look at the insights.

We're committed to doing whatever we can to support you at this critical time. We’ve set up a business advice team for dedicated tourism business support who can help you with any questions you have about business operations or marketing.

Our COVID-19 advice page is regularly updated, so please  take the time to look through the information and advice available.