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Visit Scotland | Alba
Article published 29/07/2020

We dreamed, now we can do! As tourism businesses and attractions have started to open over the last week or so, we have continued to roll out our #HameTownTourist campaign working with a range of influencers who have enjoyed daytrips across Scotland – encouraging their followers to do the same.

These trips focused on the wonderful experiences enjoyed by each of them, their partners and families, but also on the new measures put in place to ensure everyone’s safety, health and wellbeing is a key part of the ‘new normal’.

All can testify that these didn’t take away from the experiences and only enhanced the confidence they had in visiting each of the businesses and attractions.

Some were very pleased to see the ‘We’re Good to Go’ industry accreditation had been done and that hand sanitiser and physical distancing measures were in place.

Each influencer created content for their own channels – Instagram and Twitter – as well as a longer blog for our VisitScotland iKnow Community.

Who we worked with

The week (20 July) kicked off with John Murray Jnr who took his young daughter on a great trip to the Isle of May with Anstruther Pleasure Cruises. He posted on Instagram and Twitter telling us “The experience was amazing and made me incredibly proud to be a #HameTownTourist.”

Screen shot of Instagram post of puffins in Isle of May

Credit John Murray Jnr

Zoe Stewart aka MyLittleWildlings enjoyed a day in the Scottish Borders with her family at Border Berries. Her beautiful pictures brought the day to life across Instagram and Twitter as the family has  really missed exploring with restrictions in place but now looking forward to being a #HameTownTourist again.

Screen shot of instagram post of Border Berries

Credit Zoe Stewart/ MyLittleWildlings

On Wednesday (22 July) Jack Cairney aka Hidden Scotland was exploring Dunnottar Castle on the east coast. His striking images are captured across his Instagram and Twitter feeds and highlights that “Since reopening on Wednesday 15 July, Dunnottar Castle has implemented some new measures to ensure the safety of its visitors.”

Screen shot of instagram post of Dunnottar Castle

Credit Hidden Scotland

Marc Pickering, @lochgmarcp, enjoyed the splendour of Ardnamurchan lighthouse, in Lochaber and the café for some refreshments. Marc said in his Twitter and Instagram post, “It was great to be a #hametowntourist at the weekend, thanks to some businesses being able to open again….I was at ease doing so, especially upon seeing all of the guidelines being adhered to in terms of social distancing and plenty of hand sanitiser available!”

Screen Shot of instagram post of Ardnamurchan LIghthouse

Credit Marc Pickering

A lovely day was spent in Pollok Park in Glasgow by Ali Horne meeting the newest members of the Highland cow herd in the park. Ali shared his day on Instagram saying, “It was lovely to be out and about again, helped by the fact of seeing all the signs about social distancing, so everyone is informed when they are in public places.”

Screen shot of Instagram post of Cows at Pollock Park

Credit Ali Horne

Encourage your followers to be #HameTownTourists and show them all the great activities, attractions and accommodation in their doorstep.