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Visit Scotland | Alba
Article published 01/04/2019

Today (1 April) marks the start of Scotland Week. An annual week-long celebration of Scotland’s links with the USA, held in New York.

This is a prime opportunity in the Scottish tourism calendar to promote and celebrate Scotland’s strong links with our largest international market.

The week is packed with events,  from brand partnerships to Coo Vans in the streets of Manhattan culminating with the Tartan Day parade on 6 April.

Our Highland Coo Van, Hamish Junior will be a regular sight for New Yorkers on the 'Big Apple' streets before joining the parade on Saturday, which is this year led by Grand Marshall Sir Billy Connolly.

The bovine-themed mobile information centre forms part of our Team Scotland’s activity during Scotland Week under the Scotland is Now global campaign banner.

Other activity for Scotland Week includes a diaspora breakfast and a ‘taste of Scotland’ event, organised in partnership with the Scottish Government and Scottish Development International, in which attendees can practice their putting in the shadow of The Solheim Cup, have a Scottish virtual reality experience and try some kilted yoga with with internationally renowned Kilted Yogi, Finlay Wilson. As well as hear stories of Scotland’s past and sample Macallan whisky.



For more on the Tartan Day parade, go to