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Visit Scotland | Alba
Article published 11/06/2019

Our The Power of Data industry session hosted at Made in Stirling, saw tourism businesses from Stirling come together to find out how to make the most of the wealth of data and insights available and how to make that data work for their business.

Karen Craib of Scottish Enterprise delved into Megatrends to 2025, followed by Lesley Whitehill of VisitScotland who explored trends for 2019 and the opportunities of participating in the Scottish Tourism Barometer, as well as the benefits.

Chris Greenwood of VisitScotland finished the short session with a look at the future of customer relationships.

As mentioned on the day here are some of the actions and presentation we have made available for you.

Megatrends Impacting Scottish Tourism to 2025

Published June 2019

The Power of Data: Insights at your fingertips

Published June 2019

The Future of Customer Relationships: Lifetime value as an asset

Published June 2019

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