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Visit Scotland | Alba
Article published 09/07/2019

In July 2018 we relaunched our corporate website It's been designed with the tourism industry at its heart to provide a collaborative, informative and interactive platform to engage with us and the tourism industry.

Our site is the digital hub for Scotland’s tourism industry playing a critical role in growing Scotland’s visitor economy.

Our site was completely redesigned so that it's more intuitive and mobile friendly. The content and tone was refreshed with new features added such as a news section that can be filtered by region, more video content and step by step guides.

Going forward we want to improve the site further by engaging, inspiring and practically supporting the tourism industry. So, we’d love to hear your thoughts on what you like about it or in fact what you think it’s missing or could be improved. Get in touch via

Here’s some interesting insight since the relaunch on 9 July 2018

  • There have been more than 174,000 users, up 20% on previous year.
  • 511,586 pages viewed.
  • 273 news stories published.
  • 102 industry events submitted.
  • Our biggest number of curious users in one day was for the relaunch on 9 July 2018 (1,312).
  • The quietest period was between 22 December – 1 January, but we still had 139 users on Christmas Day!

Keep up with the latest tourism news

We've covered everything from Brexit to Bollywood in our news section, with our news stories having almost 29,000 pageviews to date. The most viewed stories so far are...

Popular downloads: being ahead of the curve

What else are people looking for?

Showing that people are interested in becoming part of our VisitScotland Team, our jobs and careers page is the most visited, followed by research and insights and trends.

Our most viewed toolkit is the Year of Coasts and Waters 2020 with users looking to get involved in next year's Themed Year. 

Let's make tourism work for you

Our site offers a one-stop shop for all businesses and corporate stakeholders to access our marketing products, up-to-the minute advice and support. It focuses on helping you to achieve growth and improve quality across every point of the customer journey. Be sure to take a look across the site to see how it can help you.

Unlock your potential with key facts, insight and practical business advice and support that’s easy to find, digest and use.