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Visit Scotland | Alba
Article published 27/09/2019

Facts, figures, the future

With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to be examined and understood.

Our insight section of this site is dedicated to bringing you fascinating, digestible and relevant information on these and other sides of our industry. Be sure to find, digest and use this data to benefit your business.

Key facts on tourism in Scotland | 2018

This report provides a summary of statistics on tourism in Scotland, including the overall volume and value of tourism and information on our major markets. For example, in 2018, more than 15.5 million overnight tourism trips were undertaken in Scotland representing a 3% increase from 2017. You should delve a little deeper.

Besides providing a general overview of Scottish tourism figures, the aim of this paper is to direct you to other relevant (and more detailed) publications available here on, such as our regional and international market factsheets, tourism employment and accommodation reports.

Scottish Accommodation Occupancy Survey

In our interactive dashboard you’ll find occupancy data from 2010 onwards. You can explore occupancy in your sector and area. To get the best user experience possible you’ll need to open this in Chrome.

Scottish accommodation occupancy surveys for June 2019 have just been added:

China factsheet | 2018

China’s significance for the tourism economy continued to increase in 2018, the country was Scotland’s 12th largest market for international inbound tourism measured by total expenditure.

Our factsheet provides more gems like this including the latest data on the volume and value of visitors from the International Passenger Survey (IPS). Take a look.