Go Forth Stirling, which runs the city’s Business Improvement District, were a proud sponsor of this years Bloody Scotland international crime writing festival which took place last month.
As part of the teams promotional activity of the region, Go Forth comissioned a short dynamic film of the city which was produced by Focas Media.
The three minute promotional film celebrating Stirling, its heritage, shops and food and drink was played at the festival’s opening ceremony at the Albert Halls and in various Bloody Scotland venues.
Attracting an attendance of more than 10,000 people across the weekend, visitors were inspired by footage of what they city had to offer. Stirling Castle, the Engine Shed and The Tolbooth all featured highlighting Stirlings rich heritage and history.
The video also shone a spotlight on the city's food and drink, provding a glimpse of the range of venues including Curly Coo, Cisco’s, Brea, Toast, Napizza and The Kilted Kangaroo. To inspire visitors to sample some of the many ndependent shops and retailers, shopping in Stilring was weaved within the video.
Go Forth also developed a Food & Drink Trail which featured a map of local cafes and eateries plus exclusive offers for Bloody Scotland visitors.
It was a brilliant weekend with lots on offer for festival-goers and I was pleased to see so many BID businesses getting involved with our Food & Drink trail and creating offers for the city’s extra visitors.
The promotional video was well received both by those who saw it prior to events at the various venues and on social media where we and some of the traders taking part shared clips.
We were thrilled to work in partnership with Bloody Scotland and are proud that this unique festival has its home in Stirling.
It has become one of the highlights of the city’s summer calendar and we were glad to take the opportunity to show off our city.
Through initiatives such as the Food & Drink Trail and the short film, we took the chance to inspire people to explore our history and heritage and to experience some of our excellent retail and dining outlets. Our messaging was aimed at encouraging repeat visits to the city as well as signposting Bloody Scotland ticket holders.
Go Forth Stirling are encouraging businesses across the city to share the video with their visitors across social media and to feature on business websites to inspire your customers.
You can access the video at vimeo.com.
And if you dont already follow Go Forth Stirling on Facebook and Twitter @GoForthStirling. #GoforthStirling #Stirling