The Cumberland building society has been announced as sponsor for a new category in the Scottish Thistle Awards.
For the first time this year, a new Inclusive Tourism award has been introduced, the award celebrates businesses and destinations offering services to be enjoyed by everyone.
The award is aimed at tourism businesses that set the standard for inclusive tourism practices and can serve as an example to the tourism industry, by emphasising their inclusion ethos, their commitment to quality information provision and excellent customer service.
It's simple to nominate a business that is excelling in inclusive tourism at scottishthistleawards.co.uk, help us to recognise their outstanding contribution.
Scotland is a naturally welcoming destination and I am delighted that the importance of inclusivity is being recognised as part of the Scottish Thistle Awards.
As a customer-owned building society, our purpose is to make a positive difference to the lives of our customers, communities and our people. Understanding that everyone is an individual and making every effort to ensure that we meet their specific needs is very important. So for us, sponsoring the inclusive tourism category this year is the perfect fit; celebrating the businesses and destinations that go the extra mile for all of their customers.