This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business.

The session will cover:

• what a "blog" is, how to set one up and what it takes to make them work
• other small and medium-sized businesses who already blog successfully and what you can learn from them
• options for monetising a blog
• how to promote your blog
• how your blog can help move your website higher up search engine ranking
• understanding analytics and measuring the impact of your blog