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Visit Scotland | Alba
25 Jun

Tripadvisor marketing and online review management

25 Jun 2024 09:30
25 Jun 2024 11:30
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Nearly 90% of travellers say reviews are influential in choosing where to book, yet many businesses are not making the most of the opportunity offered by Tripadvisor and other online review sites.

This half-day workshop will help you get started with Tripadvisor or optimise your existing listing and review both free and paid tools offered by the platform. It will also highlight ways to encourage more reviews and explore other online review platforms.

This workshop is ideal for venue/attraction/restaurant owners and holiday let property owners.

Learning outcomes:

  • getting started with Tripadvisor
  • how to optimise your listing
  • free vs paid tools and benefits of each
  • how to encourage more reviews
  • Tripadvisor ranking factors
  • explore other review sites including Google Business Profile
  • managing reviews on Facebook

Contact organisers

Business Gateway