Scottish Tourism Month is an opportunity to amplify the voice of the tourism and hospitality industry, celebrating its enormous contribution to Scotland whilst also highlighting the support it needs to overcome the challenges it faces to survive, thrive, and grow sustainably.

As the midway point of Scotland’s National Tourism Strategy, Scotland Outlook 2030, March 2025 is an important milestone, offering the chance to both reflect on past progress and consider the action required to achieve Scotland's ambition to be the world-leader in 21st century tourism.

In addition to the much-anticipated return of the Signature Conference, the series will include an afternoon of interactive workshops focussing on net zero, business and finance, destination management and leadership, and technology, plus a very special evening gathering.