Attend insightful presentations from two leading industry experts, Sally Henry, VP of Business Development at Key Data, and Lesley Whitehill, Senior Tourism Insight Manager at VisitScotland.

Together, they’ll share their expertise and insights to help you navigate 2025 with confidence and helping you plan for a successful and profitable year for your business.

They'll equip you with actionable insights based on the latest data and tourism trends, such as understanding booking behaviours or adapting your marketing activity.

Sally Henry will delve into the latest performance metrics for Scotland’s self-catering sector, sharing essential insights on:

• 2024 review with lessons learned for 2025
• occupancy rates
• revenue and ADR (average daily rate
• length-of-stay trends
• booking patterns (when and how guests are booking)

Sally will also explain why these metrics matter and how you can use this data to enhance your business performance and drive revenue growth in 2025.

Next, Lesley will provide a comprehensive overview of expected visitor trends for 2025, drawing from historical data and global market patterns. Key topics include:

• insights into recovering and emerging tourism markets
• expected visitor trends for 2025 and beyond
• highlights from VisitScotland’s upcoming “trends for 2025” publication, packed with valuable insights to help you stay ahead

Following the presentations, there will be an interactive Q&A session (your chance to engage directly with Sally and Lesley).

The webinar will also be recorded and made available exclusively to ASSC members.