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Visit Scotland | Alba
23 Apr

Hotel revenue management - Pricing strategies

From
23 Apr 2024 00:00
To
25 Apr 2024 23:59
Price
£750
Venue
Craiglockhart Campus, 219 Colinton Road, Edinburgh, EH14 1DJ
Book now

Pricing is complex in nature and reflects in brand and positioning. At the same time, it discriminates customers by various characteristics (for example willingness-to-pay and perceived value) according to demand.

Through this course, students will have a better understanding of factors influencing price and various implementations of pricing strategies that support sustainable profit.

Contact organisers