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Visit Scotland | Alba
23 Apr

Hotel revenue management - Pricing strategies

23 Apr 2024 00:00
25 Apr 2024 23:59
Craiglockhart Campus, 219 Colinton Road, Edinburgh, EH14 1DJ
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Pricing is complex in nature and reflects in brand and positioning. At the same time, it discriminates customers by various characteristics (for example willingness-to-pay and perceived value) according to demand.

Through this course, students will have a better understanding of factors influencing price and various implementations of pricing strategies that support sustainable profit.

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