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Visit Scotland | Alba
15 Sep

Marketing Scotland internationally

From
15 Sep 2021 11:00
To
15 Sep 2021 12:00
Price
£ Free
Venue
Microsoft Teams webinar
Book now

Register for our VisitScotland international marketing industry webinar on Wednesday 15 September, 11am – 12pm.

During the session you’ll hear about our upcoming marketing campaign, Scotland is Calling. This new campaign has been designed to support the recovery of Scotland’s tourism industry by keeping Scotland top of mind with high spending international visitors.

We’re aiming to make Scotland the first-choice destination when international travel is possible again – encouraging forward bookings for late 2021 through to 2022 and beyond – and delivering sustainable long-term growth.

To support tourism businesses to make the most of Scotland is Calling our Industry Development Manager, Patrick O’Shaughnessy, will provide practical advice on why online booking is important. With the launch of this new campaign, we’re inspiring visitors to holiday in Scotland and we want to make sure your business can be found online.

Our social media presence is a hugely important part of this new campaign, so we’ll have our in-house expert, Lesley McIvor, talking about making the most of your social media channels to join in with the Scotland is Calling conversation online.

The webinar will end with a Q&A session to find out more about how your business can make the most of this new campaign.

We’re focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish and we’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.

Please note: if you're using a mobile or tablet device, you may have to download the Microsoft Teams app before being able to access the webinar.

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