Skip to main content
Visit Scotland | Alba
02 Apr

Email marketing for business

From
02 Apr 2024 10:00
To
02 Apr 2024 12:00
Price
Free
Venue
Online
Book now

Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. This webinar will explore what makes an email campaign effective and ensure you are able to:

  • segment your audiences and target them effectively
  • create a quality marketing email and measure its effectiveness
  • identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
  • identify the different components of a successful email campaign, including design, HTML versus text and other formats
  • use reporting and key metrics to make sure your campaigns are successful
  • be compliant with legal requirements relating to email communications

Contact organisers