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Visit Scotland | Alba
02 Apr

Email marketing for business

02 Apr 2024 10:00
02 Apr 2024 12:00
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Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. This webinar will explore what makes an email campaign effective and ensure you are able to:

  • segment your audiences and target them effectively
  • create a quality marketing email and measure its effectiveness
  • identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
  • identify the different components of a successful email campaign, including design, HTML versus text and other formats
  • use reporting and key metrics to make sure your campaigns are successful
  • be compliant with legal requirements relating to email communications

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