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Visit Scotland | Alba
01 Jan

Destination development and leadership course

From
01 Jan 2025 00:00
To
01 Feb 2025 00:00
Price
Free
Book now

Tourism businesses across Midlothian have a unique opportunity to take part in a renowned training programme.

The three-day bespoke course focuses on destination development and leadership. It's being run for Midlothian Tourism Forum members taught and accredited by Edinburgh Napier University.

It's funded by the UK Government through the UK Shared Prosperity Fund and administered by Midlothian Council.

Participants will be taught by industry, leadership, and destination experts (in person and online), drawing on local, national, and UK case studies.

Throughout the training, participants will develop skills, knowledge, and insights to enhance destination development and leadership, with topics including:

  • resilience and recovery scenario planning
  • digital economy and data driven innovation
  • responding to trends in consumer behaviours
  • timportance of balanced, sustainable, and responsible development that respects the context of the wider local community

The training will take place in January 2025 and anyone interested in participating should contact liz@midlothiantourismforum.co.uk to discuss it further.

Midlothian Tourism Forum is the local business-led tourism membership association, working in partnership with Midlothian Council and VisitScotland.