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Visit Scotland | Alba

As an organisation our purpose is to grow and develop the sustainable economic benefit of tourism to Scotland’s visitor economy.

We have close working relationships with the industry and other partners in three core activity areas: marketing, providing information and inspiration to visitors, and promoting quality.

To give you examples of the work we do locally, we have created a series of ‘Delivering for’ documents that demonstrate our activity across Scotland and its regions.

Delivering for Aberdeen and Aberdeenshire

Published: May 2018

Our activity in Aberdeen and Aberdeenshire

Delivering for Argyll & The Isles

Published: May 2018

Our activity in Argyll & The Isles

Delivering for Ayrshire & Arran

Published: May 2018

Our activity in Ayrshire & Arran

Delivering for Dumfries & Galloway

Published: May 2018

Our activity in Dumfries & Galloway

Delivering for Dundee & Angus

Published: January 2017

Our activity in Dundee & Angus

Delivering for Edinburgh & the Lothians

Published: May 2018

Our activity in Edinburgh & the Lothians

Delivering for Fife

Published: May 2018

Our activity in Fife

Delivering for Greater Glasgow & the Clyde Valley

Published: May 2018

Our activity in Greater Glasgow & the Clyde Valley

Delivering for the Highlands

Published: May 2018

Our activity in the Highlands

Delivering for Loch Lomond & The Trossachs, Stirling & Forth Valley

Published: May 2018

Our activity in Loch Lomond & The Trossachs, Stirling & Forth Valley

Delivering for Moray Speyside

Published: May 2018

Our activity in Moray Speyside

Delivering for Orkney

Published: June 2018

Our activity in Orkney

Delivering for the Outer Hebrides

Published: May 2018

Our activity in the Outer Hebrides

Delivering for Perthshire

Published: September 2018

Our activity in Perthshire

Delivering for the Scottish Borders

Published: May 2018

Our activity in the Scottish Borders

Delivering for Shetland

Published: May 2018

Our activity in Shetland