Visit Scotland | Alba

Promoting your accessibility

Visitors with access requirements will make decisions to visit based on what they can find out about your offer. Promoting your accessibility will ensure that you don’t miss out on attracting this loyal customer segment.

All visitors want easy-to-understand and up-to-date information that is quick and easy to find.

Enhancing your information provision will benefit all customers. This includes disabled people, senior travellers, and families with young children.

This page provides information on the importance of promoting your business' accessibility. This includes information on how to get a detailed, quality-checked access guide developed for your business.

In this article:

Why is information provision important?

85%

of customers with access requirements will check a business' website when planning a trip

Lack of information

on accessibility is one of the top barriers to visiting somewhere new

73%

of customers have found information on a venue's website to be misleading, confusing, or inaccurate

56%

of visitors think if a venue doesn't advertise their accessible services, they don't have any

Source: Euan's Guide Access Survey, 2022

How to get your access guide

We joined forces with accessibility specialists, AccessAble, to provide an access guide service for tourism businesses. This service will help you to:

  • share accurate information about your accessibility features
  • help disabled customers make an informed decision about your ability to accommodate their specific requirements
  • promote your venue directly to disabled people

All created guides will be published on accessable.co.uk. They'll be searchable and visible to disabled visitors seeking information about accessible tourism venues.

 

Access guide FAQ

Sharing your access guide

Once you have created an accessibility guide, it is important that customers can find it easily.

Tips for promoting your access guide

  • Make your guide easy to find

    Make sure your access guide is easy to find by adding a link on the homepage of your website.

  • Update your web listing

    Add your access guide to your VisitScotland web listing.

    Learn how you can add your guide using the extranet user guide. 

  • Use social media

    Promoting your access guide on your own social media is a great way of letting customers know that information is available. This could be on Facebook, Instagram, Twitter, or TikTok.

  • Update your Euan's Guide

    Create a listing for your business on Euan's Guide. Don't forget to add your access guide URL to your listing.

    Create your listing on euansguide.com.

Services to enhance your information provision

Related links

Responsible tourism research

Find research into responsible tourism in Scotland. This includes reports on visitor, community, and industry insights.

About our visitors

Find out who visits Scotland, what they're interested in, and what they're looking for.