Visitor Information
Information and inspiration is critical at all stages of the
customer journey. As well as providing information to visitors, we
also deliver information to thousands of tourism businesses on a
range of topics. We use different channels to reach these two
customer groups.
Our visitors are in contact with us via visitscotland.com, (the
national booking and information website), 14 regional websites and
niche websites as well as direct mail, TV/cinema adverts, print
adverts and e-newsletters.
We are also in contact with tourism businesses through our
monthly enewsletter the eUpdate to share information on research, events,
marketing campaigns and legislation. We work with tourism groups to
develop joint initiatives.
Our network of over 100 VisitScotland Information Centres
provides a valuable service to both visitors and businesses. They
offer an accommodation booking service for visitors, together with
tickets for travel or events.
But, most importantly, the information centres are a great
source of information, both for personal recommendations and local
expertise.
