Visitor information

Partnership and collaboration is at the heart of Scottish tourism and we want to market Scotland with Scotland. Our approach to information provision allows us to multiply the information touchpoints we offer our visitors, delivering information in the right place and at the right time.


Our strategy will see a significant increase in the number of channels providing content and inspiration on places to visit and stay, with a mix of industry partners, Coo Vans and digital products sitting alongside 26 key iCentres in high impact locations.


Our model for information provision is moving from 'bricks and mortar' to 'Events, bricks and clicks', providing high quality information to visitors where they want it, when they want it and how they want it.


The Scotland Visitor Survey (2015/16) showed that 46% of visitors prefer to get information on what to see and do in an area from the locals with 33% of visitors preferring to get it from their accommodation provider directly.


We want every person in every community to be an advocate and ambassador for Scotland – informing and inspiring visitors with local highlights, hidden gems and must-see attractions in every region of the country.


Take a look at our film recognising some of those that have guided, inspired and informed visitors to Scotland this summer.



Scotland online

Reaching a global audience through our website, trip planner and Online Community.

VIP programme

Find out more and join the VisitScotland Information Partner programme.

VisitScotland iCentres

Providing information and inspiration to visitors throughout Scotland.

Information provision

Delivering information and outreach activity on the road.

In numbers

Find out about the changing face of information provision in numbers.

Industry support

The industry are also important in providing visitor information and support.
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