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Research and statistics.
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Information and inspiration is critical at all stages of the
customer journey. As well as providing information to visitors, we
also deliver information to thousands of tourism businesses on a
range of topics. We use different channels to reach these two
Our visitors are in contact with us via www.visitscotland.com, (the
national booking and information website), as well as direct mail,
TV/cinema adverts, print adverts and e-newsletters.
We are also in contact with tourism businesses through our
monthly enewsletter the eUpdate to share information on research,
events, marketing campaigns and legislation. We work with tourism
groups to develop joint initiatives.
Our network of over 70 iCentres provides a valuable service
to visitors, locals and businesses. They offer an
accommodation booking service, together with tickets for travel or
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