Visitor Information

Information and inspiration is critical at all stages of the customer journey. As well as providing information to visitors, we also deliver information to thousands of tourism businesses on a range of topics. We use different channels to reach these two customer groups.


Our visitors are in contact with us via, (the national booking and information website), as well as direct mail, TV/cinema adverts, print adverts and e-newsletters.


We are also in contact with tourism businesses through our monthly enewsletter the eUpdate to share information on research, events, marketing campaigns and legislation. We work with tourism groups to develop joint initiatives.


Our network of 67 iCentres provides a valuable service to visitors, locals and businesses. They offer an accommodation booking service, together with tickets for travel or events.

Scotland Online

Reaching a global audience through our website, trip planner and Online Community.

VIP Programme

Find out more and join the VisitScotland Information Partner Programme.

VisitScotland iCentres

Providing information and inspiration to visitors throughout Scotland.

Information Provision

Delivering information and outreach activity on the road.
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information