Our plans
Read about our plans to position Scottish tourism for success.
The way forward
Setting up for success
We always keep a keen eye on what the future holds and plan. This gives the Scottish tourism industry the best chance for continued growth and success. In this section, we outline our main initiatives that plot a course for achieving the best for our industry and the Scottish economy.
In this section
Plana Gàidhlig | Gaelic language plan
Faigh fiosrachaidh mu phlana Gàidhlig againn | Find information on our Gaelic language plan.
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Our corporate plan
Our corporate plan affirms our focus on driving sustainable growth and enhancing Scotland’s world-class reputation as a tourism and events destination.
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Our destination climate action plan
What we do to support the tourism and events industry to meet Scotland's net zero ambitions.
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Our global tourism marketing plan
Read about our strategic approach to marketing activities.
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Our key focus areas
Our strategic priorities allow us to focus on reaching the right audiences, providing the right business support, and prioritising growth markets.
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Our latest activity
Discover an overview of some of our activities, including latest marketing campaigns, the channels we use to connect with visitors, and business events.
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Our past activity
Find out about our previous work to support the Scottish tourism and events sector and showcase Scotland to a global audience.
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Our reports
These reports offer a range of information on various aspects of our business.
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