VisitScotland has a dedicated ancestral marketing strategy,
AncestralScotland is our dedicated ancestral tourism brand.
Our ancestral marketing program targets
visitor prospects of Scots descent in our priority long-haul
markets US, Canada, Australia and New Zealand.
We also reach the potential
ancestral visitor in the UK and other global markets. Our aim
- and convert potential ancestral visitors
who are in the process of discovering their Scots roots.
We very much see the end game of
ancestral/family tree research being to physically walk in the
footsteps of your ancestors.
Our ancestral marketing program highlights the
rich genealogy and family history resources Scotland has to offer.
We also provide inspiring clan based car touring itineraries and
our website www.visitscotland.com/ancestry
- features the world’s largest clan surname database. We use our
global reach to market this information through our existing long
haul touring campaign - I am a Scot.
Our activity is predominately online which
includes promotion through bi-monthly enewsletters, regular
communication with key contacts within Scots interest groups and
our dedicated website, www.visitscotland.com/ancestry.
VisitScotland’s Ancestral Welcome Registered Scheme
VisitScotland’s Ancestral Welcome wishes to
engage with those who are passionate and committed to meeting the
needs of ancestral visitors. It recognises the enthusiasm and
interest made by registered participants to provide for ancestral
To find out more about how your business can
become Ancestral Welcome Registered, please see our guidance notes and
code of conduct.