VisitScotland has a dedicated ancestral marketing strategy, our
ancestral marketing program targets visitor prospects of Scots
descent in our priority long-haul markets US, Canada, Australia and
We also reach the potential
ancestral visitor in the UK and other global markets. Our aim
- and convert potential ancestral visitors
who are in the process of discovering their Scots roots.
We very much see the end game of
ancestral/family tree research being to physically walk in the
footsteps of your ancestors.
Our ancestral marketing program highlights the
rich genealogy and family history resources Scotland has to offer.
We also provide inspiring clan based car touring itineraries and
our website www.visitscotland.com/ancestry
- features the world’s largest clan surname database. We use our
global reach to market this information through our existing long
haul touring campaign - Meet the Scots.
Our activity is predominately online which
includes promotion through monthly enewsletters, regular
communication with key contacts within Scots interest groups and
our dedicated website, www.visitscotland.com/ancestry.
VisitScotland supports and attends the Scottish Ancestral
Tourism Group. This group meets quarterly to discuss the
development of Scotland's ancestral tourism product. If you are
interested in joining this group please contact the Chairman,
George MacKenzie email: firstname.lastname@example.org.
Ancestral Tourism Toolkit
We have produced a simple ancestral tourism toolkit to help tourism
businesses market themselves to the ancestral tourism visitor.