Building a brand for all of Scotland

Let’s put Scotland at the top of everyone’s 'now' list


In February 2016, we presented a new world of destination marketing that has seen the Spirit of Scotland engage with millions of visitors. Now is the time to look to the future and look at how we can accelerate international growth and build a strong brand for Scotland. Something that’ll see the Spirit of Scotland evolve.
We’re working with the Scottish Government, Scottish Development International / Scottish Enterprise and Universities Scotland to create one brand that focuses on four pillars - live & work, invest, study and visit.


This new collaborative effort will harness our national story, our technology and our talent for all of Scotland’s benefit and stimulate international growth.


We’ve got great product - world renowned universities, top talent, incredible history and landscapes, warm hospitality, entrepreneurial spirit and a high quality of life matched with affordable living to name but a few. At the heart of this new approach is a new campaign, Scotland is Now, which will showcase these products to the world.


Scotland is a bold and positive country, rich in history and heritage but forging forward in a way that is progressive, pioneering and inclusive. Help us spread the word – just as you did with the Spirit of Scotland - to ensure that we put Scotland at the top of everyone's NOW list.




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