Partnerships
To extend the reach and increase the impact of our own marketing
activities, VisitScotland works in partnership with many other
businesses and organisations.
We collaborate with VisitBritain (which has the remit to
internationally market Britain as whole) in both our mature and
developing markets, exploiting the opportunities that their
activities offer us to extend our communications.
VisitScotland also works closely with Scottish Enterprise and
SDI in a number of ways, including research, travel trade and
events activity in overseas markets, and a programme of marketing
seminars to highlight our tourism activities and to encourage
businesses to get involved.
As well as collaborating with airlines and overseas travel
trade, opportunities to work with partners from other sectors, such
as whisky, on mutually beneficial activities and events are also
exploited.
In addition to providing Scottish tourism businesses with
opportunities to become involved in our marketing activities, we
have also developed interest groups to involve a cross-section of
businesses in our marketing planning and share our knowledge of the
market with them.
To find out more about our International Marketing campaigns and
how you can become involved, please go to our Marketing Campaigns section.
