What We Do

How We Deliver

In this section, you can download a series of documents that each provide an overview of VisitScotland activity supporting tourism growth at regional and national levels.

These documents have been designed to give you an accessible grounding in how VisitScotland works for each area. By looking back over highlight activity in the last year, they explain:

our approach to marketing
who our target customers are
how we work with partners
how we support the tourism industry
and how we inspire visitors to do more while they are here - and come back again.

Download the documents that illustrate how VisitScotland supports tourism around the country.

Delivering for Scotland - How we’re working to grow the visitor economy

A new national strategy document focusing on the national perspective has been published.

Delivering for Scotland