Business Events
Our Business Events team promotes Scotland
as a destination for conferences, conventions, meetings, and
incentive programmes. It undertakes a wide range of marketing
activities both in the UK and overseas to attract corporate and
association events. It also encourages delegates to extend their
stay in Scotland for leisure purposes – so-called ‘business
extenders’ - or return on holiday with friends and family.
Background
Currently, business tourism represents 20% of all tourism
expenditure in Scotland. Business visitors spend almost twice that
of leisure visitors, making it a highly lucrative sector, and it is
also less seasonal than leisure tourism. In addition, attracting a
major conference reinforces Scotland’s credentials in key
industries and can make us a more attractive destination for inward
investors, meaning that the benefits of business tourism extend
well beyond delegate spend.
Key Activity
The Business Events team raises awareness of what Scotland has
to offer as a business events destination, and generates demand
through targeted marketing activities aimed at meeting planners,
conference organisers, venue-finding and event planning agencies,
and senior corporate executives. While focussing primarily on the
key markets of the UK, North America, Germany, Spain, and France,
it also identifies and ‘warms up’ emerging markets such as Russia
and India. Through its telephone and web enquiry service it is on
hand to offer prospective clients advice and assistance in bringing
their event to Scotland.
It also offers Scottish tourism businesses the chance to become
involved in a range of marketing opportunities including sales
missions, twice-yearly workshops under the banner ‘Scotland Means
Business’ and familiarisation trips to showcase to buyers what
Scotland has to offer for business events. The Business Events team
works closely with Scotland’s four City Convention Bureaux in
Edinburgh, Glasgow, Aberdeen and Dundee, with economic development
agencies such as Scottish Development International, and with
Scottish Enterprise’s Globalscots network of leading ex-pat
business executives and influencers.
Legends
Legends is VisitScotland’s first social medial
campaign especially for Business Events. Legends showcases
Scotland’s knowledge economy and gives organisations worldwide the
reason why they should choose Scotland as their next events
destination.
Pioneering innovation is in Scotland’s soul. We have a legacy of
invention, research and knowledge that continues to this day and is
being secured for the future. Scotland is a place where the
opportunities to enrich your event are plentiful, where your
delegates can collaborate in the home of innovation, where your
ideas can become legend.
Join the journey on Twitter and
LinkedIn and
create an event with world changing ideas: www.scotland.org/legends
| legends@visitscotland.com.
Website
The Business Events team has their own website conventionscotland.com which
offers a comprehensive venue search facility for meeting planners
considering bringing their event to Scotland and details of how to
contact the team.