Business Events


Our Business Events team promotes Scotland as a destination for conferences, conventions, meetings, and incentive programmes. It undertakes a wide range of marketing activities both in the UK and overseas to attract corporate and association events. It also encourages delegates to extend their stay in Scotland for leisure purposes – so-called ‘business extenders’ - or return on holiday with friends and family.




Currently, business tourism represents 20% of all tourism expenditure in Scotland. Business visitors spend almost twice that of leisure visitors, making it a highly lucrative sector, and it is also less seasonal than leisure tourism. In addition, attracting a major conference reinforces Scotland’s credentials in key industries and can make us a more attractive destination for inward investors, meaning that the benefits of business tourism extend well beyond delegate spend.


Key Activity


The Business Events team raises awareness of what Scotland has to offer as a business events destination, and generates demand through targeted marketing activities aimed at meeting planners, conference organisers, venue-finding and event planning agencies, and senior corporate executives. While focussing primarily on the key markets of the UK, North America, Germany, Spain, and France, it also identifies and ‘warms up’ emerging markets such as Russia and India. Through its telephone and web enquiry service it is on hand to offer prospective clients advice and assistance in bringing their event to Scotland.


It also offers Scottish tourism businesses the chance to become involved in a range of marketing opportunities including sales missions, twice-yearly workshops under the banner ‘Scotland Means Business’ and familiarisation trips to showcase to buyers what Scotland has to offer for business events. The Business Events team works closely with Scotland’s four City Convention Bureaux in Edinburgh, Glasgow, Aberdeen and Dundee, with economic development agencies such as Scottish Development International, and with Scottish Enterprise’s Globalscots network of leading ex-pat business executives and influencers.




Legends is VisitScotland’s first social medial campaign especially for Business Events. Legends showcases Scotland’s knowledge economy and gives organisations worldwide the reason why they should choose Scotland as their next events destination.


Pioneering innovation is in Scotland’s soul. We have a legacy of invention, research and knowledge that continues to this day and is being secured for the future. Scotland is a place where the opportunities to enrich your event are plentiful, where your delegates can collaborate in the home of innovation, where your ideas can become legend. 


Join the journey on Twitter and LinkedIn and create an event with world changing ideas: |



The Business Events team has their own website which offers a comprehensive venue search facility for meeting planners considering bringing their event to Scotland and details of how to contact the team.

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